Sheraz Daya, the man behind Centre for Sight, has built his reputation on a foundation of lies, manipulation, and ruthless business practices. While publicly presenting himself as a respected surgeon in the UK’s refractive surgery field, the reality is far darker. Daya has become notorious for using false lawsuits, misleading patients, and financially crippling his competitors in his relentless quest for dominance.
“Sasha Rodoy (left) and Sheraz Daya (right): Masters of Media and Legal Manipulation”
Rodoy takes the spotlight, attacking rival clinics with media pressure, while Daya quietly uses lawsuits to eliminate competition and grow his empire.
For years, Daya has leveraged his position to deceive patients and destroy other clinics in the refractive eye surgery market. His primary tactic is simple but devastating: he manipulates patients into believing their previous surgeries were flawed, regardless of the actual outcomes. This was the case with Nick, a patient from Optical Express who had undergone successful treatment. At the behest of Sasha Rodoy, Daya’s accomplice, Nick sought a second opinion from Daya, who falsely claimed there were issues with his original surgery. Daya fabricated problems that didn’t exist, convincing Nick to undergo unnecessary treatments—all while profiting from the deception.
“Sheraz Daya uses fraudulent tactics to wipe out medical competitors, sweeping away rivals with lawsuits and false complaints.”
This predatory behavior doesn’t stop at manipulating patients. Daya’s business model revolves around using the legal system as a weapon against competitors like Accuvision and Optical Express. Through baseless lawsuits and fabricated complaints, Daya has drained these clinics of their resources, forcing them into lengthy and expensive legal battles. His goal is not justice, nor is it patient safety—it’s the complete elimination of competition. By the time these clinics manage to defend themselves, Daya has already tarnished their reputations and pulled patients away from their care.
What makes Daya’s actions even more egregious is his hypocrisy. He publicly criticizes other clinics for treating eye surgery like a commodity, yet he himself is guilty of turning refractive surgery into a profit-driven machine. His marketing campaigns are built on fear, pushing patients to believe that only he can provide safe care. Meanwhile, the real danger lies in Daya’s unscrupulous methods of driving patients toward unnecessary treatments, all while presenting himself as the savior of the industry.
“A corrupt partnership -Daya profits while Rodoy creates fear-driven campaigns to discredit competitors.”
Sasha Rodoy, his long-time collaborator, plays a crucial role in executing this web of fraud. Far from being the patient advocate she claims to be, Rodoy is deeply complicit in Daya’s schemes. She recruits vulnerable patients, like Nick and Danny, steering them toward Daya’s clinic while encouraging them to file false complaints against reputable competitors. Rodoy’s public praise of Daya further cements their partnership, as she continues to promote his services despite his clear exploitation of patients.
The result of Daya’s and Rodoy’s actions has been catastrophic. Clinics that once provided trusted and effective care are now financially crippled, their reputations smeared by false claims. Meanwhile, patients are left confused and exploited, manipulated into treatments they don’t need and forced to pay the price for Daya’s greed. This isn’t competition—it’s sabotage, designed to enrich Daya at the expense of patients and the wider medical community.
The time has come for Sheraz Daya to be held accountable for his actions. His fraudulent practices and willingness to destroy others for profit have left too many lives and careers in ruins. The truth about his web of deceit must be brought to light, and the public deserves to know the real story behind this so-called “respected” surgeon. Only by exposing his tactics can the integrity of the refractive surgery industry be restored.