Kaitlyn ‘Amouranth’ Siragusa has become the latest streamer to own an esports team, as she acquires a stake in Wildcard Gaming.
The worlds of streaming and esports have always been closely intertwined, with many ex-pro players, like xQc and Ninja, turning to content creation full-time when they can no longer keep up with the best.
In the same vein, many streamers and pro players have also become owners of esport organisations. The most famous example is former Call Of Duty veteran Matthew ‘Nadeshot’ Haag who founded 100 Thieves in 2017, while the likes of Jeremy ‘Disgusted Toast’ Wang and Charles White Jr., aka MoistCr1TiKaL, have also established esports teams.
Kick’s Kaitlyn ‘Amouranth’ Siragusa has become the latest streamer to have a stake in an esports organisation, announcing she is now the co-owner of Wildcard Gaming.
The announcement was made in a tongue-in-cheek video which pokes fun at Amouranth’s lack of background in the field, where she’s seen searching ‘What is Esports’ into Google. She is best known for her hot tub and ASMR streams but, as the video points out, she also owns a petrol station and an orchard in Florida.
In a statement announcing the move, Amouranth said: ‘I’ve always had my eye on esports. I’ve admired what other creators like Disguised Toast and MoistCrit1kal have done with their own organisations.
‘In my conversations with orgs and research, Wildcard felt like the best opportunity to help shape a growing organisation.’
John Griffin, co-owner of Wildcard Gaming, said: ‘With the esports industry beginning to stabilise, coming out of a few tumultuous years, we felt now was the best time to make a move.
‘Kaitlyn is not just a massive personality, she is an incredibly smart business woman. She is thoughtful and calculated, just as we are. Her impact on our organisation will be immediate.’
Wildcard Gaming has teams in Counter-Strike 2 and Rainbow Six Siege, although the announcement notes that the organisation ‘is exploring expansion into additional titles’. The team, which was founded in 2017, underwent a brand refresh last month.
According to the blog post, Amouranth’s involvement is centred around content creation and marketing, so she probably won’t be overseeing the teams themselves.
The announcement itself is somewhat unexpected, with many earlier this week speculating that she was teasing a return to Twitch full-time or potentially becoming a co-owner of Kick. In the end, her annoucement had nothing to do with either.
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