CONOR MCGREGOR has launched a new business venture selling cigars.
The UFC star has not fought for three years but he has enjoyed plenty of success outside of the octagon.
He created Proper 12 Whiskey which he sold for £423million and then focused his attention on Irish Forged Stout – a beer to rival Guinness.
McGregor also owns The Black Forge Inn in Dublin but now has a new business venture.
The fighter has launched Notorious Cigars and products will be available to buy very soon.
McGregor, 36, took to social media to publicise his new brand, posing for a lairy photo cigar in mouth.
He captioned the post: “Notorious cigars. For bosses.”
McGregor has now been labelled a “genius marketer” by one fan as many realised why he rocked up to Joshua vs Dubois with an unlit cigar in his mouth.
He was spotted by TV cameras putting the cigar to his lips – but not lighting it.
McGregor also appeared on a live stream last week where he down cans of beer and smoked cigars as he took part in an online casino game.
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Notorious Cigars describe their product as “premium handcrafted cigars inspired by the bold spirit of Conor McGregor“.
An Instagram account has been set up for the business which has teased cigars will be available for purchase “very soon”.