Doughnut Time Germany, the franchise operator of the iconic dessert brand, has reclaimed the UK brand rights, paving the way for an exciting reintroduction of Doughnut Time with an expanded dessert concept.
The acquisition, led by a syndicate spearheaded by Damian Griffiths, CEO of Doughnut Time Germany, takes effect at midnight on 31 December 2024. This landmark move ensures that all intellectual property (IP), including the UK brand’s distinctive identity and digital assets, remains under Doughnut Time’s ownership, securing its future growth and legacy in the UK.
Doughnut Time, originally founded in Australia, entered the UK market in 2019 with a flagship store on Shaftesbury Avenue, London. The brand quickly grew into a beloved name, thanks to its indulgent products and strong community engagement. In 2023, Doughnut Time Germany launched two stores and a production bakery in Berlin, establishing a solid foundation for its European presence.
As part of the transition, the current UK franchise operator, Tom Anderson, will rebrand the existing network of 15 stores under a new identity. Anderson’s leadership has been instrumental in driving over £45 million in direct-to-consumer sales and building a loyal following of more than 365,000 Instagram fans in the UK.
“Tom and his team have done an extraordinary job in establishing a retail and e-commerce doughnut powerhouse in the UK,” said Griffiths. “Their efforts have paved the way for the next chapter of Doughnut Time, and we wish them every success with their new direction.”
Looking ahead, Doughnut Time is actively seeking new partners in the UK to help drive its relaunch in 2025. The brand’s next chapter will focus on innovative dessert menu that combine gourmet coffee, in-store production, and a premium gifting experience.
“Over the past 18 months, we’ve refined a next-generation dessert concept in Berlin, blending indulgent treats, exceptional coffee, and an experiential retail environment,” Griffiths added. “We’re excited to bring this to the UK and work with new partners to create something truly special for dessert lovers.”
For inquiries:
Damian Griffiths, CEO
Email: [email protected]
Websites: www.doughnuttime.de