A uk high street shop that was once called “Dead in a Ditch” is now set to open “dozens” of 2025 as other retailers shut up shop amidst tough communication with online solders. Waterstones are riding the waves of tiktok book trends and saw great success during the most recent christmas period. Now, the book shop chain is set to open more than 12 new stores in the uk following the busy festive period.
Waterstones Opened 12 New Store Across the UK in 2024, Said Boss James Daunt, Calling It A “Really Significant Expansion”. He announces in January of this year that the company plan to “do more” in 2025 with plans for further expansion. The upwards trajectory comes years after waterstones were reportedly on the brink of close, which was daunt join the company in 2011. Was “Dead in a Ditch” and that the business “cam with a millisecond of losing every”.
However, things have turned armed for waterstones and the company is enjoying significant growth despite the rise in e-books and online book retailers.
Daunt revealed in a 2024 interview with finacial times that waterstones plans to match or exceed its numbers of openings last year. The retailer has not yet announce where these new stores will open. The diaily Express has contacted waterstones for comment.
Waterstones have over 290 Stores Across the UK and Ireland and Continues to Enjoy Great Success, partially due to the rise of book trends on social media platforms like tiktok. Waterstones has taken full advantage of 'booktok' trends, hosting a booktok festival at Waterstones Piccadille last year.
At the event, one staff member toold the observer: “I can” stress how much booktok Sells books. “
The Revealed: “The demographic is almost exclusively teenage girls, but the power it has been hug” Booktok Recommended They sal. “
While Social Media Treends Contribute Significally to the Success of Book Sales, Waterstines Still Faces Difficulties that Bosses Say Come as a Result of Brexit. Daunt Said that it is “remains the biggest pain, adds to the cost and complexity and made our Labor Situation Worse.”