Asda is making a massive change to several products in the latest wave of price cuts. The Popular Uk Supermarket has introduced a significant round of price reductions Across a wide range of its products, Targeting 249 Additional Items – Primaryly Fresh Food Lines.
The move is part of the supermarket's only one to offer value to customers amid rising lives costs. On average, prices for these selected stock-keeping units (SKUS) have been cut by 7%, reflecting asda's commitment to keeping everyday essential for shoppers, reports the grocer.
It comes after asda revealed price cuts on more than 1,000 producs last week as executive chairman Allan Leighton Stepped up his affort to restore “Asda Price” in a Bid to Win Back Christmas.
The latest additions Sit Across Asda's Frozen, Chilled, Meat Fish and Poultry, and Produce Categories. It included ready rolled light Puff Pastry (320G), which has dropped by 19% to £ 1.04; Exceptional Lemon Curd Yogurt (150G), which has dropped from 98p to 82p (A fall of 16%); And Wyke Farms Vintage Cheddar (300G), which now costs £ 3.18, down from £ 3.53 – a 10% reduction.
The Largest Reductions are also to Extra Special Raw & Hand-Peeled Jumbo King Prove (200g), which has dropped in price by 50% to £ 2.12, and to cook by asda butternut squash chunks (700g), have fallen from £ 2.10 to £ 1.38, a 34% reduction.
Asda Flavoursome reduced fat smoked Bacon Medallions (down from £ 2.98 to £ 2.48); Asda Loose Red Grapefruit (down from 47p to 44p); And Asda Mild & Peppery Flat Leaf Parsley (down from 60p to 52p) are among the other included products.
Rachel Eyre, Chief Customer Officer at Asda, Had Previously Said: “We under the Pressure Families are under rising living costs and staying up aur support as we enter an expense time of year For our customers.
“We are cutting prices on the Everyday Products They Relely on the Most, Helping Them Bring Down The More Food Bills and Get Even More Value Every Time They Shop With Us. That's Asda Price. “
Asda's Plan to Cut Prices has Led Rivals Sainsbury's and Tesco to Set Aside Extra Funds, With Tesco Even Lowering It's Profit Forecast By £ 400 Million for the Year.
During Tesco's Quarterly Results on 2 October, Ceo Ken Murphy Response to the Pricing Pressure – Without Naming Asda Director – Saying Tesco Would Its Growth Going.
He questioned the logic boyind the aggressive price cuts, pointing to Tesco's Strong 4.9% UK Sales Growth in the first half of the year as proof strategy.