He has been appointed regional business development director for Emerge Digital
Left to right: Emerge Digital chief executive Nigel Church and Alex Cuthbert.(Image: )
Former Welsh rugby international Alex Cuthbert has taken up a new role supporting the expansion of Gloucestershire-based managed IT services provider Emerge Digital in the South Wales marketplace.
Mr Cuthbert, who also played for the British & Irish Lions, has been appointed regional business development director.
Emerge Digital has a growing client base that includes Brains Brewery, Gloucester Rugby, the Tyre Group, Everhot, DEYA Brewing Company, and Lakes Showering Spaces.
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To support its growth Emerge Digital is entering into a new partnership with Cardiff-based cyber security venture PureCyber.
It said its move into South Wales – notably Cardiff – reflects rising demand for high-quality IT support, cyber protection, cloud solutions, and digital transformation services.
Mr Cuthbert, who retired from rugby last year, said: I’m hugely excited to join Emerge Digital at such a pivotal stage for the organisation. Throughout my rugby career, teamwork, preparation, and trust were everything, and those values are just as important in business.
“South Wales has always been home for me, and it’s full of ambitious companies doing incredible things.
“I’m looking forward to getting out into the region, meeting those businesses, understanding their challenges, and helping them use technology in ways that genuinely move them forward – this feels like the start of a really exciting chapter.”
Nigel Church, chief executive of Emerge Digital said: “It’s an absolute pleasure to welcome Alex to the team. As a lifelong rugby fan, to have an individual who performed at the highest level in his chosen sport, be that for Wales or the British & Irish Lions, is a privilege.
“International rugby demands teamwork, dedication and a constant willingness to improve. Alex brings these qualities and enhances the collective strengths of the team.
“His appointment expands our presence in Cardiff and accelerates our plans across South Wales.”