Flex4 OPS will continue to operate as an independent business in Kendal
Steve Grainger, managing director of Track7 Technology Group and Enigma Interactive(Image: Track7 Technology Group)
A Newcastle tech group has snapped up a Cumbrian business in an undisclosed deal. Track7 Technology Group, the parent group of digital development agency Enigma Interactive, has acquired Kendal based RWS Web Solutions Ltd, the company behind Flex4 OPS (Online Print Solution).
Flex4 is an e-commerce platform used by web-to-print clients and print businesses to build and grow online sales channels. It has a large client and partner base, including Konica Minolta, and the team has more than a decade of experience in the sector.
Bosses said the acquisition builds on Enigma’s track record of “delivering complex, large-scale digital transformation programmes for organisations across the UK and international markets”, while also marking an extension into a specialist, high-growth area of digital commerce.
Flex4 OPS will continue to operate as an independent business in Kendal, with co-founder Francis Whiteley remaining as managing director and the existing team staying in place. The deal represents the group’s first acquisition and forms part of a longer-term strategy to expand Track7 Technology Group through the addition of complementary digital platforms and specialist teams.
Steve Grainger, founder and managing director of Track7 Technology Group and Enigma Interactive, said: “Flex4 OPS has built a strong product and is market leader in a highly competitive sector. Bringing the business under the umbrella of the Track7 Technology Group will allow it to consolidate its market leading position and support its next stage of growth.
“Over the coming months we’ll be investing in the platform, strengthening capability, and helping the team scale, while keeping Flex4’s day-to-day operations independent. We’re excited to welcome Francis and the team into the group and to see what we can achieve together.”
Francis Whiteley, managing director at Flex4 OPS, said: “This is a positive step for Flex4. After many years as a family-run business, this acquisition gives us the backing, leadership support and investment we need to take the company to the next level, while keeping things ‘business as usual’ for our customers.”
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